What's with the logo?

What’s with the logo?

The logo was designed by Martin Di Blasi (diblasimartin@gmail.com) and it incorporates three main elements. First the bandoneon (https://en.wikipedia.org/wiki/Bandoneon) that is a musical instrument, a bit like an accordion but with buttons (rather than a piano-like keyboard) on each side. The bandoneon was brought to Argentina by German and Italian emigrants around 1870 and was quickly adopted by the genre of Tango. Tango (https://en.wikipedia.org/wiki/Tango) is a creole musical and dance genre that emerged in Buenos Aires as a fusion of multiple styles of which Candombe (https://en.wikipedia.org/wiki/Candombe) is a major influence. Candombe in turns originates from the afroamerican community and the slave trade. Thus, the bandoneon and tango (synonyms really) represents well the cultural fusion of Buenos Aires. The bandoneon is also synonymous with Astor Piazzolla (https://en.wikipedia.org/wiki/Astor_Piazzolla) who in the mid 20th century revolutionised tango incorporating elements of jazz. Incidentally, Piazzolla is one of my favourite musicians. The second element is the design brings in is Fileteado art (https://en.wikipedia.org/wiki/Fileteado), a term originating from stucco art, involves the stylised lines and flowered, climbing plants, that typically combine the colours of the Argentine flag. It is used to adorn all kind of objects and is also essential to the culture of Buenos Aires. You will see it everywhere as you walk the streets of Buenos Aires. The third element is a gear, or the cogs of a gear, in the lower part of the logo. This refers to the traditional ICSE logo (http://www.icse-conferences.org/index.html) which has been adapted (http://www.icse-conferences.org/history.html) in many ways over the years.

Sebastián Uchitel